We specialize in clean & connected products  

Connected Home

Connected Home

Clean Energy

Clean Energy

Home Improvement

Home Improvement

Electric Vehicles

Electric Vehicles

Energy Efficiency

Energy Efficiency

Our story

We launched BrightCurrent in 2012 because the changing world of connected products and energy smart home services required a different kind of retail agency. At the time, our CEO was managing the retail strategy for a global energy development company and was struggling to find an agency that was both sales focused and sophisticated enough to accommodate a more complex customer sales experience. BrightCurrent was created to address this need.  

Our team members are specialists in a specific area of focus, backed by our 110-hour Field Training Academy.  Our BrightEdge technology platform and value add services like post-field call center empowers our clients in ways other agencies cannot.    

See how our industry expertise drove innovation in program design, leading to a 45% expansion in our addressable customer base at Sears (White Paper PDF).

Our marketing services

Shopper activations:

•       Staffing & in-store demonstrations

•       Retailtainment & roadshows

•       Retail associate training

•       Lead generation & field sales

•       Lead qualification & appointment setting

•       Point of purchase market research

Experiential marketing:

•       Staffing

•       Marketing & equipment management  

•       Lead generation & field sales

•       Lead qualification & appointment setting

Call center for multi-step sales campaigns: 

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•       In-bound call engagement  

•       Out-bound lead servicing

•       Lead qualification & appointment setting

•       Inside sales

•       Customer surveying

•       Full weekend and evening coverage

Program Management Services

The home energy landscape is rapidly changing as new technologies disrupt the traditional utility model.  BrightCurrent offers  a single point solution to manage multi-product campaigns across diverse geographies and utility service areas. BrightCurrent's full service program management capabilities combine our 400+ national energy provider network with cross channel solutions in installed home services and connected home.  

  • Vendor selection and quality control
  • Co-promotion with associated products
  • Cross channel product aggregation and integration

Read how we helped scale a national clean energy marketing campaign at Sam's Club (White Paper PDF).

BrightEdge technology platform

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BrightEdge, our proprietary technology platform, brings efficiency and accountability to field marketing operations. Inspired by Big Agency technology solutions, we built BrightEdge specifically for selling complex products that may have multi-step sales cycles. 

• Quality control and sales optimization   

• Flexibile partner integration capabilities

• Real-time performance dashboards and reporting

Read how BrightEdge increased sales conversions by 27% at Orchard Supply & Hardware (White Paper PDF).

 

Meet our team

 
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Becky Arkin - Vice President Operations

 

John Bourne

John Bourne- CEO & Board Member

 

Matt Ford
David Johnson.jpg

Matt Ford - National Sales Director

 

 

 

 

 

Troy Searcy - Customer Quality Manager

 

 

 

 

 

Jack Bertuzzi - Board Member

 

 

 

 

 

David Johnson - Board Member

 

 

 

 

 

Melissa Orr - Board Member

 

 

 

 

 

Wes Selke - Board Member